Multisite Commerce: Proven Principles for Overcoming the Business, Organizational, and Technical Challenges Lev Mirlas

ISBN: 9780137148875

Published: August 1st 2009

Paperback

396 pages


Description

Multisite Commerce: Proven Principles for Overcoming the Business, Organizational, and Technical Challenges  by  Lev Mirlas

Multisite Commerce: Proven Principles for Overcoming the Business, Organizational, and Technical Challenges by Lev Mirlas
August 1st 2009 | Paperback | PDF, EPUB, FB2, DjVu, audiobook, mp3, RTF | 396 pages | ISBN: 9780137148875 | 6.40 Mb

Plan, Manage, and Architect Multiple Web Sites for Maximum Efficiency and Business Value For many companies, one Web site is no longer enough. Business strategy requires multiple Web sites, each with carefully targeted audiences and marketingMorePlan, Manage, and Architect Multiple Web Sites for Maximum Efficiency and Business Value For many companies, one Web site is no longer enough. Business strategy requires multiple Web sites, each with carefully targeted audiences and marketing approaches. However, managing multiple sites introduces costs and management headaches that conventional Web architectures and methodologies cant handle.

In Multisite Commerce, Lev Mirlas-the architect who pioneered the concept of a shared multisite platform with IBM(R) WebSphere(R) Commerce-introduces best practices and methodologies for implementing and managing multiple e-commerce sites efficiently and cost-effectively. Mirlas begins by reviewing why multisite commerce is necessary and yet so challenging to execute. Next, he addresses multisite commerce from three perspectives: business, implementation, and technical. Youll learn how to plan and implement a shared platform and use it to create and operate new sites that will remarkably lower incremental cost.

This books start-to-finish methodology provides a common language that everyone involved in multiple sites- from executives to project managers and technical architects to site administrators-can share. Coverage includesIdentifying scenarios in which multiple sites are necessarySystematically reducing the cost and complexity of establishing multiple e-commerce sitesOrganizing the business to effectively administer multiple sitesConstructing a shared platform that makes it possible to build and deploy new sites faster than ever beforeGiving sites their own personalities even though they are being built on shared infrastructureIdentifying the traps and landmines your project might encounter and maximizing the chances of successManaging project scope, organizational politics, and shifting executive prioritiesChoosing the best technical architecture pattern for your multisite scenario



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